December 21, 2006, 12:00 AM

The shopping deadline looming, online shoppers start looking for gift cards

The share of US Internet searches for “gift cards” surged 109% for the week ending Dec. 16 versus the previous week, reports web traffic measurement company Hitwise. General credit gift cards dominated the searches.

 

As Christmas approached, online shoppers’ searches for gift cards spiked, according to web traffic measurement company Hitwise.

The share of US Internet searches for “gift cards” surged 109% for the week ending Dec. 16 versus the previous week. Some of the fast growing gift card related searches in that period were `American Express gift cards,` up 184%, `iTunes gift card,` up 69%, and `Visa gift cards,` up 19%.

“For the second year now, we’ve seen a pattern of increased searches on gift cards as Christmas Day approaches,” says Bill Tancer general manager of global research at Hitwise. “This year branded credit and charge gift cards dominated top searches as gift givers opted for the most flexibility for their gift recipients.”

Hitwise reported the top “gift card” search terms that week were:

• Visa gift card
• American Express gift card
• iTunes gift card
• RiteAid gift card
• Simon mall gift card
• Citizens Bank gift card
• AAA visa gift card
• Mastercard gift cards
• Discover gift card
• Home Depot gift card

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...

FPO

Donn Davis / E-Commerce

Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ...

Research Guides

Advertisement