Retailers shift their ad spending from TV, radio and print ads to digital ads.
The share of US Internet searches for “gift cards” surged 109% for the week ending Dec. 16 versus the previous week, reports web traffic measurement company Hitwise. General credit gift cards dominated the searches.
As Christmas approached, online shoppers’ searches for gift cards spiked, according to web traffic measurement company Hitwise.
The share of US Internet searches for “gift cards” surged 109% for the week ending Dec. 16 versus the previous week. Some of the fast growing gift card related searches in that period were `American Express gift cards,` up 184%, `iTunes gift card,` up 69%, and `Visa gift cards,` up 19%.
“For the second year now, we’ve seen a pattern of increased searches on gift cards as Christmas Day approaches,” says Bill Tancer general manager of global research at Hitwise. “This year branded credit and charge gift cards dominated top searches as gift givers opted for the most flexibility for their gift recipients.”
Hitwise reported the top “gift card” search terms that week were:
• Visa gift card
• American Express gift card
• iTunes gift card
• RiteAid gift card
• Simon mall gift card
• Citizens Bank gift card
• AAA visa gift card
• Mastercard gift cards
• Discover gift card
• Home Depot gift card