Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online holiday shopping in France, Germany and the United Kingdom continued to rise during the week ending Dec.10, posting high double-digit increases over the two-month period preceding the holiday shopping season, comScore Networks reports.
Online holiday shopping in France, Germany and the United Kingdom continued to rise during the week ending Dec.10, posting high double-digit increases over the two-month period preceding the holiday shopping season, comScore Networks Inc. reports.
During the week, visits to secure web pages were up 90% in France and up 76% in Germany versus the pre-holiday shopping period from Aug. 28 to Oct. 29. In the U.K., online shopping increased 69% compared to cyber shopping in the pre-holiday shopping period, comScore says.
“With only two weeks left until Christmas, shoppers (were) grabbing their lists and flocking to online retailers,” says Bob Ivins, manager director of comScore Europe. “Cyber traffic levels are approaching twice their pre-holiday levels at online retailers-especially in France, which reached a new peak this week.”
The week ending Dec. 10 accounted for the most active online shopping week thus far in France, comScore says. As in the previous two weeks, e-retailers Groupe PPR, CDISCOUNT.com and Amazon sites captured nearly half of all cyber shopping visits, with 28%, 12% and 8% respectively.
In the U.K., online shopping activity was consistent with the prior week-up 69%. Amazon sites and Argos each captured 12% of all shopping visits, representing nearly 25% of all cyber shopping activity in the country. Tesco Stores, Play.com sites and Littlewoods Shop Direct Group followed, each accounting for 6% of online shopping visits for the week, according to comScore.
In Germany, Amazon sites, Otto Gruppe and Neckermann.de continued to lead the online shopping category, accounting for 15%, 9% and 8% of total cyber shopping visits for the week.