December 20, 2006, 12:00 AM

PFSweb lands Lego’s online store and North American catalog fulfillment

PFSweb Inc. has signed a five-year agreement to support order fulfillment for Lego’s online store and its North American catalog.

PFSweb Inc. has landed a five-year deal to provide Lego Brand Retail Inc. with order fulfillment for its online store,, and its Shop at Home catalog in North America. Terms of the agreement were not disclosed.

Lego Brand Retail, No. 136 in the Internet Retailer Top 500 Guide to Retail Web Sites, is the direct-to-consumer sales division of the Lego Group, one of the world`s largest toy manufacturers.

PFSweb has agreed to deploy its material handling and web commerce order management applications to round out a fulfillment program for Lego Brand Retail. PFSweb also will integrate its technology platform with the Lego web commerce application to fulfill orders for online and catalog customers in the United States and Canada.

The deal aims to improve “the quality, productivity and reliability of the inventory management and distribution of Lego products,” says Matt Harker, vice president of operations at Lego Brand Retail. PFSweb tools are expected to “enhance our total channel performance through advanced warehouse management systems,” he adds.

PFSweb plans to complete implementation during the next several months and anticipates being fully operational by April, says Mark C. Layton, chairman and CEO.

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