Primary.com, which launched today, is working directly with manufacturers in an attempt to sell products at lower prices than traditional retail brands.
BabyUniverse says the agreement with Amazon is the first significant relationship designed to support a plan to transform BabyUniverse from a pure e-commerce company into a content, commerce and new media concern.
BabyUniverse Inc. has agreed to become a content provider to Amazon.com Inc.’s Amazon Baby marketplace. BabyUniverse will provide content from its PoshCravings.com and ePregnancy.com units to Amazon.
BabyUniverse provides content and e-commerce aimed at expectant and new parents.
"We are extremely pleased to announce Amazon as the first significant strategic relationship designed to support our long- communicated plan to transform BabyUniverse from a pure e-commerce company into a balanced content, commerce and new media concern,” says John Textor, chairman and CEO of BabyUniverse, No. 235 in the Internet Retailer Top 500 Guide. “With an audience of more than 60 million active customer accounts, Amazon presents an opportunity for national brand prominence for our PoshCravings.com and ePregnancy.com content properties."