Retailers shift their ad spending from TV, radio and print ads to digital ads.
Online sales for the first 38 holiday shopping days, Nov. 1-Dec. 8, reached $15.58 billion, up 25% from $12.47 billion in the same period a year ago, comScore Networks reports. The season has already had seven days each exceeding $610 million in sales.
Online sales for the first 38 holiday shopping days, Nov. 1-Dec. 8, reached $15.58 billion, up 25% from $12.47 billion in the same period a year ago, comScore Networks Inc. reports. The season has already had seven days each exceeding $610 million in sales.
ComScore is projecting the heaviest online shopping day to occur this week with a single-day sales total of close to $700 million-about $100 million more than last year’s highest-sales day.
“The single-biggest online consumer spending day last year was Monday, Dec., 12 with $556 million spent, but this year we’ve already seen seven days eclipse $600 million,” comScore chairman Gian Fulgoni says. “We expect the heaviest day of this holiday season will occur the week of Dec. 11, with sales that should approach $700 million.” Each weekday from Dec. 4 through Dec. 8 exceeded $610 million, he adds.
Amazon.com leads in online retail sales Nov 1-Dec. 8, followed by Dell.com, Walmart.com, JCP.com, Ticketmaster.com, Apple.com, VictoriasSecret.com, BestBuy.com and CircuitCity.com.
BestBuy.com ranks on top in year-to-year sales growth for the same period, followed by Ticketmaster.com, Walmart.com, CircuitCity.com, VictoriasSecret.com, Amazon.com, JCP.com, Apple.com and Dell.com.