Retailers shift their ad spending from TV, radio and print ads to digital ads.
ValueClick Inc. has acquired London-based Shopping.net for approximately $13.3 million in cash, net of cash acquired, ValueClick announced today. It is ValueClick’s second acquisition of a European site.
ValueClick Inc. has acquired London-based Shopping.net for approximately $13.3 million in cash, net of cash acquired, ValueClick announced today. Shopping.net owns and operates 27 web sites that provide comparison shopping, search and vertical market content to European online consumers.
Shopping.net will be integrated into ValueClick Europe to complement its existing online marketing services. Shopping.net web sites-including Shopping.net, classifieds.co.uk and mortgages.net-enable online transactions and attract more than 2 million unique visitors per month. It generates revenue primarily through online advertising priced on a cost-per-click basis.
Shopping.net is ValueClick’s second acquisition of a European online shopping destination site. It acquired comparison shopping site PriceRunner.com in 2004.
“Shopping.net is a great fit for ValueClick Europe,” says Carl White, CEO of ValueClick Europe. “This acquisition expands our online shopping destination site presence in the marketplace, and is another significant step in our European expansion.”
For 2006, Shopping.net is expected to generate approximately $4 million in revenue.