Retailers shift their ad spending from TV, radio and print ads to digital ads.
JR.com finds that one of the benefits of migrating to a new e-commerce platform is the ability to leverage more features in its Endeca site search, including searching through customer reviews, the retailer says.
JR.com, the retail web site for J&R; Electronics Inc., finds that one of the advantages of migrating to a new Blue Martini Software e-commerce platform is the ability to leverage more features in its Endeca Technologies Inc. site search, including searching through customer reviews, vice president of e-commerce Jason Friedman tells InternetRetailer.com.
“We’re a very advanced, educated customer of Endeca, but a future with Blue Martini means we can take advantage of more of the features that Endeca offers,” he says.
JR.com, No. 171 in the Internet Retailer Top 500 Guide to Retail Web Sites, has been using Endeca site search and navigation on its existing InterWorld e-commerce platform. But it expects to go live on a early next year on a platform from Blue Martini, a unit of Ecometry Corp., which recently merged with GERS Retail to form Escalate Retail.
One of the advantages of using Endeca and Blue Martini, Friedman says, will be better integration with the PowerReviews customer reviews application JR.com plans to offer on the new platform. “We saw how we can integrate PowerReviews with Endeca,” Friedman says. “We’ll be able to give the customer the ability to refine and sort products, for example, by four stars or five stars.”
In addition, he says, “customers will be able to refine on top sellers, advertised specials, brand and gift boutiques, and only on products that are currently in stock. Another Endeca feature that we will now be able to leverage is their merchandising functionality where we can set up dynamic rules-based merchandising contextual to where you are on the site, who you are, what you have looked at that session, what you have purchased in the past, and what you have in your basket.”