October 31, 2006, 12:00 AM

The Perfect Fit

(Page 4 of 4)

“Retailers should go to vendors that can give them only what they need,” McGeary says. “A retailer may only need help with marketing, or just sales or service, and they need to be able to buy functionality in modules.”

Retailers also must know that it will take significant time and effort before they can connect all the customer-interaction dots via new processes and technologies, says Liz Herbert, senior analyst at Forrester Research Inc. And for those retailers who haven’t yet considered CRM, she has succinct advice: “E-retailers need to be looking into it.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bart Mroz / E-Commerce

What online shoppers want

They want mobile shopping to be easy, are open to trying buying on social networks ...

FPO

Paul Martecchini / E-Commerce

How marketers can best use digital data to launch a new product

The signals consumers use as they navigate the web can help brands design, launch and ...

Advertisement