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Sony Pictures Television International is expanding its digital initiatives group in response to the growth of digital content distribution in Europe. New appointments include a manager of digital initiatives.
Sony Pictures Television International is expanding its digital initiatives group in response to the growth of digital content distribution in Europe, the company reported. Stuart Baxter has been promoted to executive vice president, European distribution. Danny Goldman has been named senior vice president, sales, and Nina Pustilnik joins the company as vice president, digital initiatives.
Baxter currently oversees distribution of all Sony Pictures Entertainment’s feature films and television product to television outlets throughout Europe, the Middle East and Africa. He will take overall responsibility for the digital initiatives team which will be led by Pustilnik.
“The emergence of technologies that offer new ways of distributing our movies and programming presents exciting opportunities for our business,” says John McMahon, SPTI president and managing director, Europe. “With the strengthening of the distribution team, we are set to exploit these opportunities and to drive forward this part of our business into new growth areas.”
Pustilnik is responsible for identifying and developing opportunities for the digital and electronic delivery of Sony content by means of video on demand, subscription video on demand and electronic sell-through across the region. She will also pursue the development of broader strategic services, such as SPTI’s investment in the FilmFlex video-on-demand service in the U.K.
Pustilnik joins SPTI from Warner Bros. where she was most recently vice president, electronic sell-through and new media market development, EMEA, Warner Home Video. She was previously vice president, corporate business development and strategy, Europe. Prior to joining Warner Bros., she held executive positions at Societe Generale Cowen Securities Ltd., J.P. Morgan Securities Ltd., McKinsey & Co. and CS First Boston.
Sony Pictures Television International is the division of Sony Pictures Entertainment responsible for all television business outside of the United States.