October 6, 2006, 12:00 AM

Scripps names a new director of marketing for interactive media

The E. W. Scripps Co. has named Adam Symson as the new director of content and marketing for the Scripps interactive media division, which includes shopping comparison sites Shopzilla and uSwitch.

The E. W. Scripps Co. has named Adam Symson as the new director of content and marketing for the Scripps interactive media division, which includes shopping comparison sites Shopzilla and uSwitch.

Symson was previously director of news strategy and operations for the Scripps television station group.

In his new role, Symson will assist the company’s interactive businesses in the implementation of branding strategies as well as act as a liaison between the interactive media division and other Scripps media properties. “Our goal is to capture the value that accrues to leading interactive brands with superior consumer awareness,” says Tim Peterman, senior vice president of interactive media for Scripps. “We’ll be looking to Adam to help our brands build on the successes they’ve achieved to date.”

Symson was named to the new interactive media position after serving several years in a corporate role advising Scripps television stations on news strategy, investigative reports and operations.

Shopzilla, an online search and price comparison service for products, was acquired by Scripps in June 2005. In March, Scripps acquired uSwitch, a search and price comparison web site in the United Kingdom.

 

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