October 4, 2006, 12:00 AM

Trans World Entertainment gets band aid from AT&T

TransWorld has contracted AT&T Inc. to upgrade its network. AT&T will manage a suite of advanced broadband services designed to increase the company’s operating efficiencies and allow for new, interactive experiences in more than 1,100 retail stores.

Specialty music, video and video game retailer Trans World Entertainment Corp. has contracted AT&T; Inc. to upgrade its network. AT&T; will manage a suite of advanced broadband services designed to increase the company’s operating efficiencies and allow for new, interactive experiences in more than 1,100 retail stores managed by Trans World Entertainment in the United States, Puerto Rico and the U.S. Virgin Islands. Details of the contract were not disclosed.

AT&T; will carry the company’s data on its multiprotocol label switching-based network, connecting all of Trans World Entertainment’s locations under a common Internet Protocol-based architecture that offers enhanced flexibility and security for high-bandwidth communications, the telecommunications giant says. Among other things, the network will support more reliable and efficient polling of daily sales from all retail channels, the company adds.

Additionally, the increased bandwidth will enable the multi-channel retailer’s in-store listening and viewing stations to deliver richer content with improved functionality, including advanced search features and interaction with other stores, say executives at Trans World, No. 392 in the Internet Retailer Top 500 Guide to Retail Web Sites. Customers, they add, will also get an improved experience using the company’s in-store CD burn and music download stations, which Trans World Entertainment currently is testing in select locations.

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