An executive from Rainbow Shops discusses email marketing tactics and results at Shop.org.
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Retailers passing the PCI vulnerability scan receive the AlertSite certification seal, which shoppers can click on to learn about the security of the retailer`s site. "We offer a unique combination of performance and security monitoring," adds Gross.
By gaining insights into how the supporting infrastructure of their web site affects performance and using that knowledge to deliver a more consistent, shopping experience, retailers can use site performance to create a point of differentiation for their brand.
"As the fastest growing e-commerce channel, the web is a much more interactive environment with enormous reach and retailers need a better baseline of performance to gain an understanding of their site and what it means to customers," says Ellertson.
For many retailers, their brand extends well beyond their web site to affiliate sites, comparison shopping sites, even search engines. Extensive !=performance monitoring can help them manage these channels more cost effectively.
"The last thing retailers want to do is pay a premium for an ad or search word and discover the link from it to their site is underperforming or not working," says Gross. "Every doorway to their site is critical from a performance perspective."
With consumer expectations for site performance increasing, and competition from deep pocketed, multi-channel retailers intensifying, e-retailers can ill afford not to keep pace with the changes in performance monitoring.