Retailers shift their ad spending from TV, radio and print ads to digital ads.
Already a leading generator of web traffic, eBay Inc.’s eBay Motors today announced new traffic-generating content with the launch of Winding Road—eBay Motors Edition.
Already a leading generator of web traffic, eBay Inc.’s eBay Motors today announced new traffic-generating content with the launch of Winding Road-eBay Motors Edition.
Following eBay.com, EBay Motors ranked second in web traffic among the top 20 retail web sites in August, with a traffic share among the top 20 of 3.6%, according to Hitwise. EBay also cites figures from Nielsen/NetRatings noting that eBay Motors is the leading automotive web site with about 12 million visitors per month.
Now eBay is offering more traffic-generating content with the free eBay Motors edition of Absolute Multimedia Inc.’s Winding Road, an online-only magazine edited by Jim McCraw, former editor of Motor Trend and Hot Rod magazines.
"Winding Road – eBay Motors Edition is a great way to offer compelling content to the millions of automobile enthusiasts who frequent eBay Motors,” says Steve Haas, senior manager of Collector Cars at eBay Motors.