At least one brand’s e-mail prank caused some social media backlash among consumers.
World Wrestling Entertainment posted a 91% increase in e-commerce sales for the first quarter of its 2007 fiscal year. The company hit web merchandise sales of $2.1 million compared with $1.1 million for Q1 FY 2006.
World Wrestling Entertainment Inc. posted a 91% increase in e-commerce sales for the first quarter. For Q1 of the 2007 fiscal year, World Wrestling had web merchandise sales of $2.1 million compared with $1.1 million for the Q1 of FY 2006.
Overall total revenue decreased by 5% to $93.3 million in Q1 2007 from $93.8 million in Q1 2006. “WWEShop revenue increased due to a 68% increase in the orders processed to over 69,000 in the current quarter, combined with an 11% increase in the price paid per order processed to $47.36 in the current quarter,” the company says in its recently filed 10Q report.
World Wrestling attracted more than 11.6 million monthly unique visitors worldwide with an audience in excess of 28.2 million total visits per month in FY 2006. It generated an average of 343 million page views per month.