September 13, 2006, 12:00 AM

Williams-Sonoma web sales rise 24% in Q2

Williams-Sonoma Inc. is coming off another good quarter of e-commerce sales. For the second quarter, e-commerce sales rose by 23.7% while total sales were up by just 6.4%.

Williams-Sonoma Inc. is coming off another good quarter of e-commerce sales.

For the second quarter, e-commerce sales rose by 23.7% while total sales were up by just 6.4%. For the quarter, Williams-Sonoma reported e-commerce sales of $213.7 million, compared with Q2 2005 e-commerce sales of $172.8 million. Total sales were $825.5 million in Q2 2006 vs. $776.2 million for the same quarter in the previous year.

Overall the web accounted for 26% of all sales in the second quarter vs. 22% in Q2 2005. “We are staying intently focused on the things we can control-customer service, inventory management, and operational execution,” says Williams-Sonoma chairman and CEO Howard Lester. “We are aggressively capitalizing on the marketing opportunities that we believe exist with our multi-channel strategy-including changes in catalog circulation, electronic direct marketing and retail store events. We are also remaining extremely flexible in our decisions and controlling our expenses to mitigate the impact on the bottom line."

Williams-Sonoma is No. 19 in the Internet Retailer Top 500 Guide to Retail Web Sites .

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