Groupon says its focus is on the bottom line, rather than top-line growth.
Shopping.com, a pioneer in online comparison shopping, today launched Shop Widgets, customizable pre-built shopping modules that enable web publishers to add a revenue source to their sites. Shopping.com will share click revenue with the web site owner.
Shopping.com, a pioneer in online comparison shopping, today launched Shop Widgets, customizable pre-built shopping modules that enable web publishers to easily add a revenue source to their sites.
Shopping Widgets, which is offered free of charge, consists of three customizable ad sizes that meet IAB standards. Publishers can download the modules, which present shopping content such as online product reviews, product images and pricing, from the Shopping.com site.
Publishers also can select an application program interface-based model which enables them to customize and reconfigure the Shopping.com catalog and search tools.
“We’re looking at the Shop Widgets as a way for people to add great shopping content that they make money off of in a form they can easily plug into their sites,” says Josh Wetzel, director of business development of Shopping.com.
A publisher can offer top Shopping.com products based on keyword or category that is targeted to a site’s content. API users have additional flexibility-the ability to refine results by attribute.
Shopping.com shares with the publisher the click revenue generated from driving qualified leads to its merchants, Wetzel says.