Private investment firm Comvest Partners acquires the financially troubled e-retailer, which filed for Chapter 11 bankruptcy protection in March.
Backcountry’s viral-marketing driven web site now puts up a new deal when the first deal of the day sells out. Traffic to and revenue from SteepandCheap.com have doubled since August.
Steepandcheap.com, one of Backcountry.com’s family of web sites and the one that depends most heavily on viral marketing, has already seen major results from the new model, “Bottomless SaC,” it implemented on the site August 18th. It replaces the one-deal-a day concept that launched the site with a strategy in which the day’s deal is replaced by a deeply-discounted deal on another item as soon as the first deal of the day sells out.
The site’s earlier posted slogan, “A new deal on killer gear every night at midnight. Act fast, ‘cause once it’s gone you’re SOL,” has been augmented with another one: “Sick deals back-to-back all day long.” Bottomless SaC is getting positive comments on the user forum attached to the site, but Backcountry, No. 150 in the Internet Retailer Top 500 Guide to Retail Web Sites also is seeking hard results. Since August 18, it’s seen daily average traffic to SteepandCheap.com double, and daily average page views triple.
Revenue realized from the site has doubled and community forum activity has tripled.