CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
Blazing the m-commerce trail in the United States, SunCom Wireless has become the first wireless telecommunications company to offer subscribers full music track downloads directly to their mobile phones via Napster Mobile.
Blazing the m-commerce trail in the United States, SunCom Wireless has become the first wireless telecommunications company to offer subscribers full music track downloads directly to their mobile phones via Napster Mobile. SunCom wireless subscribers can select from Napster’s more than 2 million songs.
Full music track downloads-as opposed to clips or samples-are available for $2 per song. Each purchase includes a license allowing the customer to also download the track directly from Napster to a PC. Once the song is downloaded, customers can add it to their personal digital music library to use on other devices, such as a compatible MP3 player.
An increasing number of features are becoming available to wireless customers that reach far beyond text messaging and web browsing, features designed to fit individuals’ unique needs and desires, says Suzanne Lowry, director of product marketing at SunCom. “And more and more customers are looking to mobile phones for music downloading.”
SunCom Wireless offers digital wireless communications services in the Southeastern United States, Puerto Rico and the U.S. Virgin Islands. It has more than 1 million subscribers.
On another note, SunCom has begun selling ringback tones, which change the ringing callers typically hear when waiting for a phone to be answered to a song or other audio clip. A SunCom subscriber can assign any purchased ringback tone to specific individuals on their caller ID list; for example, the theme to TV’s Star Trek for the sci-fi geek in their life.