September 7, 2006, 12:00 AM

Redesigned DelSol.com supports its color-changing products

Wear a T-shirt or wristwatch from Del Sol, and its color changes when going into or out of sunlight. Now a mouse-over on the new DelSol.com shows the same color change.

Wear a T-shirt or wristwatch from Del Sol, and its color changes when going into or out of sunlight. Now a mouse-over on the redesigned DelSol.com shows the same color transition.

While a Del Sol T-shirt may show a basic line drawing of flowers or animals across its front when worn indoors, moving into sunlight suddenly makes the illustration come alive with a rainbow of colors. But its old web site was unable to show the transformation on the same image.

Now, on a site redesigned by Warp 9 Inc., shoppers can view the transition by simply mousing over images of T-shirts, watches, golf shirts, sunglasses, tote bags, jewelry and other items.

The new site, built on Warp 9’s Internet Commerce System platform and hosted by Warp 9, also supports additional merchandising, promotional and customer service functions, says Del Sol online manager Kevin Keller.

"Warp 9 has enabled us to undergo a complete aesthetic redesign of our site, and add many significant new technical features,” he says. “These include animated lifestyle imagery, customer self-help pages, smart product cross-selling, and a gift guide that allows shopping by interest."

The new site also was designed to enable Del Sol to create customized versions of its site for retailing partners, Del Sol says.

Del Sol L.C. also operates more than 75 stores in 10 countries, focusing on consumers in popular tourist destinations.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Tommy Bush / E-Commerce

Increase conversion rates through smarter payment processing

Many legitimate transactions are declined because of payment glitches. Here are a few steps to ...

FPO

Steve Ustaris / E-Commerce

Why it sometimes makes sense to share customer data with others

A brand that provides retailers with customer data may sell more.

Advertisement