Retailers shift their ad spending from TV, radio and print ads to digital ads.
Wear a T-shirt or wristwatch from Del Sol, and its color changes when going into or out of sunlight. Now a mouse-over on the new DelSol.com shows the same color change.
Wear a T-shirt or wristwatch from Del Sol, and its color changes when going into or out of sunlight. Now a mouse-over on the redesigned DelSol.com shows the same color transition.
While a Del Sol T-shirt may show a basic line drawing of flowers or animals across its front when worn indoors, moving into sunlight suddenly makes the illustration come alive with a rainbow of colors. But its old web site was unable to show the transformation on the same image.
Now, on a site redesigned by Warp 9 Inc., shoppers can view the transition by simply mousing over images of T-shirts, watches, golf shirts, sunglasses, tote bags, jewelry and other items.
The new site, built on Warp 9’s Internet Commerce System platform and hosted by Warp 9, also supports additional merchandising, promotional and customer service functions, says Del Sol online manager Kevin Keller.
"Warp 9 has enabled us to undergo a complete aesthetic redesign of our site, and add many significant new technical features,” he says. “These include animated lifestyle imagery, customer self-help pages, smart product cross-selling, and a gift guide that allows shopping by interest."
The new site also was designed to enable Del Sol to create customized versions of its site for retailing partners, Del Sol says.
Del Sol L.C. also operates more than 75 stores in 10 countries, focusing on consumers in popular tourist destinations.