Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
Target had the largest increase in traffic among the top 10 online shopping and travel sites in July, with visits increasing 31% to 19.8 million, according to Nielsen/NetRatings. Wal-Mart recorded the second largest increase, with visits rising 27%.
Target had the largest increase in traffic among the top 10 online shopping and travel sites in July, with visits increasing 31% to 19.8 million from 15.1 million a year earlier, according to Nielsen/NetRatings.
Wal-Mart Stores recorded the second largest increase, with visits rising 27% to 19.5 million from 15.4 million in July 2005; followed by Shopzilla.com Network, up 16% to 17.2 million from 14.8 million; eBay, up 13% to 57.8 million from 51.1 million; Dell, up 6% to 16.9 million from 15.9 million; Shopping.com Network, up 6% to 16.5 million from 15.5 million; and Amazon, up 5% to 37.6 million from 35.9 million.
Three sites experienced drops in traffic during July-all travel. At Expedia, visits dropped 13% to 15.6 million from 18 million. At Orbitz, visits fell 5% to 12.2 million from 12.9 million, and at Travelocity, visits fell 3% to 12.6 million from 13 million.
The top site in number of visits was eBay, followed by Amazon, Target, Wal-Mart Stores, Shopzilla.com Network, Dell, Shopping.com Network, Expedia, Travelocity, and Orbitz.
Also in July, Limited Brands Inc. had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance Report. The leading brands and their ad impressions (in millions) were:
Limited Brands Inc., 480.1
Hydroderm Beverly Hills, 315.0
The Coca-Cola Co., 266.8
Cadbury Schweppes, 151.2
The Procter & Gamble Co., 141.2
Mars Inc., 107.5
K&N; Engineering Inc., 106.8
General Mills Inc., 96.7
Johnson & Johnson, 95.0
PepsiCo Inc., 94.9