August 11, 2006, 12:00 AM

Williams-Sonoma launches premium furniture site

Williams-Sonoma on Monday will launch a site dedicated to its premium home furnishings brand, Williams-Sonoma Home, the retailer said today. features a broad selection of furnishings, including handcrafted wood furniture.

Williams-Sonoma Inc. on Monday will officially launch a web site dedicated solely to its premium home furnishings brand, Williams-Sonoma Home.

Initially introduced in catalogs in 2004, Williams-Sonoma Home was the first of the company’s brands to focus exclusively on the premium-level furniture market. The new web a broader selection of furnishings than what is offered in the catalog and retail stores, including handcrafted wood furniture, lighting, tableware, imported bedding and decorative accessories, the company says. The expanded selection also has more than 100 designer fabrics and a choice of more than 30 unique silhouettes.

“Our goal with the e-commerce channel arm of the Williams-Sonoma Home brand is to bring the full breadth and assortment to life in a visually enticing and easy-to-navigate experience that complements our catalog and retail stores,’ says Dave DeMattei, group president of the Williams-Sonoma, Williams-Sonoma Home and West Elm brands. “Online technology enables us to offer an even wider depth and assortment than we can show in a catalog or at any one time in a retail store setting.”

The Williams-Sonoma Home site also features a comprehensive furniture preview tool and visual images, including up to 24 different image views on some products, as well as enhanced color and detail viewing capabilities, the company says.

Williams Sonoma, No. 19 in the Internet Retailer Top 500 Guide to Retail Web Sites, is a specialty retailer of home products. Its products-merchandised under the Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, and Williams-Sonoma Home names-are marketed through 569 stores, seven mail order catalogs, and six e-commerce sites.

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