While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
Sigma Micro, a provider of enterprise software for retailers, has acquired the intellectual property and related assets of Quark Commerce for managing catalog, e-mail and print ad marketing campaigns.
Sigma Micro LLC, a provider of enterprise software for retailers, has acquired the intellectual property and related assets of Quark Inc.’s Quark Commerce software for managing catalog, e-mail and print ad marketing campaigns. Terms were not disclosed.
Quark Commerce, now part of the Sigma Commerce suite, is a web-based marketing resource management application that helps marketers manage the demand curves for retail catalogs and analyze how well they’ve served their targeted audience, says Sigma Micro president Joseph Swern. But it also is used to manage e-mail and print advertising campaigns. “It helps determine who to market to, how to market to them, adjust forecasts and buying patterns, and analyze what happened, so a retailer is buying and promoting the right things to the right people,” Swern tells InternetRetailer.com.
Quark, which is best known for its publishing and content management software, launched its commercial version of Quark Commerce in 2004 and gained customers including educational toys retailer MindWare, which operates MindWareOnline.com, and Bakers Footwear Group, which operates BakersShoes.com and about 200 stores for multiple brands including Bakers and Skechers.
Built on Microsoft Corp.’s .Net platform, which uses web technology for application integration, the Quark Commerce was a natural fit for the Sigma Commerce suite, which Sigma is migrating to the .Net platform, Swern says. Sigma’s client base includes Lands’ End, Sears, and Footlocker’s East Bay brand, he adds.
The Sigma Commerce suite now contains seven software modules, including sales and order processing and warehouse management.