A provider of innovative baby products for half a century, Maclaren is rolling out a modern form of B2B commerce.
In a deal valued at up to $17 million based on its current stock price, LivePerson gains “self-learning” live chat technology that adjusts according to shopping behavior.
In a deal valued at up to $17 million based on its current stock price, LivePerson has acquired Proficient Systems Inc., whose “self-learning” live chat technology adjusts according to shopping behavior, LivePerson said today.
LivePerson offers its own Timpani live chat technology as a hosted rules-based application, meaning that site operators can set rules for when a live chat window will appear on a shopper’s computer screen. Under Atlanta-based Proficient’s technology, live chat sessions appear dynamically according to shoppers’ clickstream behavior.
LivePerson, based in New York, has not announced whether it will integrate the two technology formats in a single application or offer them only separately in different products, a spokesman says.
LivePerson has acquired all of the outstanding capital stock of Proficient in exchange for 2 million shares of LivePerson common stock, plus up to 2.05 million shares if certain revenue targets are met during the first nine months following the acquisition. Based on LivePerson’s current stock price of about $4.20, the deal includes an initial stock exchange valued at about $8.4 million plus another $8.6 million if the 9-month revenue targets are met.
LivePerson said it expects the acquisition to result in a monthly increase in revenue of about $215,000 and have a favorable impact on earnings per share next year.