The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
At 2.52 seconds, Zappos.com in June provided the fastest response time for shoppers accessing the site using a high broadband connection, says Gomez. Zappos was followed by Dell, Scholastic, OfficeMax and Foot Locker.
At 2.52 seconds, Zappos.com in June provided the fastest response time for customers accessing the site using a high broadband connection, says Gomez Inc.
Zappos was followed by Dell (2.74 seconds), Scholastic (3.3 seconds), OfficeMax (3.53 seconds), Foot Locker (3.85 seconds), Chadwicks (3.85 seconds), FTD (4.14 seconds), Victoria’s Secret (4.14 seconds), Cabela’s (4.18 seconds), Eddie Bauer (4.21 seconds) and J.C. Penney (4.35 seconds).
Using a low broadband connection, Zappos also provided the fastest site response time: 6.7 seconds. Dell had the fastest dial-up time of 34.44 seconds. Web shoppers typically use a high broadband connection to log onto the Internet from a corporate environment, usually their place of employment. At home most web shoppers use a low broadband connection.
In June a shopper with a high broadband connection could access a Top 50 retail site in 5.65 seconds, compared with 15.44 seconds for a low broadband connection and 56.59 seconds for dial-up.