Retailers shift their ad spending from TV, radio and print ads to digital ads.
The company, which operates pure-play 4inkjets.com, names Robert Park to the post of creative director as part of an effort to redesign its image.
LD Products Inc. has named Robert Park to the post of creative director as part of the company’s effort to redesign its image. Park has more than 10 years of online creative experience, working on web and print design projects for companies including NBC, Disney, Marvel, Mattel, Sony, Nestle and others.
Park has been tasked to work with LD Products’ marketing division to develop a strong brand presence and optimize visual layout throughout all mediums. The company operates 4inkjets.com, an e-retailer of discount printer supplies. 4inkjets.com, No. 285 in the Internet Retailer Top 500 Guide to Retail Web Sites, ships more than 30,000 printer supply orders per month and has more than 500,000 customers, the e-retailer says.
Pure-play 4inkjets.com grew sales 58.7 % in 2005 to $16.4 million, compared with $10.3 million the previous year.