The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
CircuitCity.com had the largest increase in traffic among the top 10 online multi-category computers and consumer electronics sites in June, with visits increasing 45% to 9.3 million, according to Nielsen/NetRatings.
CircuitCity.com had the largest increase in traffic among the top 10 online multi-category computers and consumer electronics sites in June, with visits increasing 45% to 9.3 million from 6.4 million in June 2005, according to Nielsen/NetRatings.
Radio Shack experienced the second largest increase, with visits increasing 25% to 2.5 million from 2 million; followed by eBay Electronics, up 21% to 10.2 million from 8.4 million; OSTG, up 16% to 3.6 million from 3.1 million; BestBuy.com, up 11% to 11.5 million from 10.4 million; Sony, up 6% to 3.3 million from 3.1 million; Sony Electronics, up 6% to 3.4 million from 3.2 million; and eBay Computers, up 6% to 5.5 million from 5.2 million.
Two sites recorded a drop in traffic. At both CompUSA and TigerDirect, visits dropped 7% to 2.7 million from 2.9 million.
The top site in number of visits was BestBuy.com, followed by eBay Electronics, CircuitCity.com, eBay Computers, OSTG, Sony Electronics, Sony, CompUSA.com, TigerDirect.com, and Radio Shack.
In the top 10 ranked by time per visit, Newegg.com led with 20 minutes, 24 seconds; followed by CDW, 19 minutes, 51 seconds; TigerDirect.com, 15 minutes, 30 seconds; eBay Electronics, 12 minutes, 56 seconds; Sony, 11 minutes, 29 seconds; eBay Computers, 10 minutes, 42 seconds; Computer Associates, 10 minutes, 37 seconds; Crutchfield.com, 10 minutes, 23 seconds; Xerox, 10 minutes, 3 seconds; and Sony Electronics, 9 minutes, 50 seconds.
Also in June, United Online Inc. led all retail goods and services advertisers in the number of online ad impressions, according to Nielsen/NetRating’s AdRelevance report.
The top advertisers cited by AdRelevance and their number of online ad impressions (in millions) were:
United Online Inc., 5,419.2
Netflix Inc., 5,275.2
Reunion.com L.L.C., 4,371.7
Time Warner Inc., 3,259.7
eBay Inc., 1,736.0
Target Corp., 1,089.8
Circuit City Stores Inc., 885.0
The Home Depot Inc., 582.5