E-retailers must focus on their specific goals and examine a vendor’s reputation and market expertise, not referrals.
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With multi-channel shopping placing more demands on web sites for both research and transactions, AlertSite monitors individual site pages and features as frequently as every minute, Gross says.
Knowing how well a web site supports a multi-channel environment is becoming more important as consumers engage more in multi-channel shopping, Okamura says. “Retailers have to respond to the big expectations consumers now have for multi-channel capabilities,” he says.