June 30, 2006, 12:00 AM

Multi-Channel E-Commerce

(Page 2 of 2)

With multi-channel shopping placing more demands on web sites for both research and transactions, AlertSite monitors individual site pages and features as frequently as every minute, Gross says.

Knowing how well a web site supports a multi-channel environment is becoming more important as consumers engage more in multi-channel shopping, Okamura says. “Retailers have to respond to the big expectations consumers now have for multi-channel capabilities,” he says.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Marie Dean / E-Commerce

Five digital marketing strategies that will boost conversions

An expert in conversion optimization offers suggestions on what areas to address, and the tools ...

FPO

Przemyslaw Mankowski / E-Commerce

How a Polish e-commerce firm gained approval to operate in China

Quarticon, a provider of personalization and remarketing technology, found a local partner, paid attention to ...

Advertisement