Retailers shift their ad spending from TV, radio and print ads to digital ads.
Guidester, provider of site search and search engine marketing services for manufacturers and retailers, has received $3 million in first round venture capital financing led by Draper Fisher Jurvetson Gotham Ventures.
Guidester Inc., provider of site search and search engine marketing services for manufacturers and retailers, has received $3 million in first round venture capital financing led by Draper Fisher Jurvetson Gotham Ventures. Co-investors are Milestone Venture Partners and Wheatley Partners.
The company says it will use the funds to expand its suite of Guidester-branded search services and grow its Guidester Network of online retailers.
Guidester develops tools that retail sites deploy to allow consumers to specify their product preferences and in turn, make buying decisions. Customers include Circuit City, CompUSA, TigerDirect, Ritz Camera, Newegg and Abt Electronics.
Guidester also develops search products that major national manufacturers and advertisers use to give information to consumers when they are shopping. Customers include Samsung, Olympus, Casio, Hewlett-Packard, InFocus and Lexmark.
"Guidester Inc. has developed an industry first ad-supported paid search solution that benefits the three primary interests in the e-commerce equation equally. It offers product manufacturers the most targeted marketing on the Internet, e-retailers a revenue-enhancing solution, and consumers a powerful search tool," said Ross Goldstein, managing director and co-founder of DFJ Gotham. "Guidester has created a unique business model with tremendous market potential."