Retailers shift their ad spending from TV, radio and print ads to digital ads.
The CMO of Kayak.com will help guide strategic direction and growth at the technology- and performance-based online ad agency. He brings 25 years of experience to his new role.
Technology and performance-focused online advertising agency Performance Bridge has named Dean Harris, who is chief marketing officer for travel search engine Kayak.com, to its advisory board. In his role on the board, he will evaluate growth opportunities, optimize client service offerings and help guide strategic direction for the company.
Harris brings more than 25 years of experience in advertising, marketing and brand building to his new role. Before joining Kayak.com, he worked with Internet phone service provider Vonage, leading all marketing initiatives including branding, online and offline communications, strategic partnerships and customer acquisition, and growing the customer base to more than a million within three years.
“Dean will help Performance Bridge stay intimately connected with the evolving needs of client side marketing professionals and continue its tradition of combining accountability with innovation and execution,” says Donnovan Andres, president of Performance Bridge.
Though his career, Harris has also successfully held positions in many other marketing and advertising companies. “Internet advertising is constantly becoming a more accountable, performance-based channel, and that is one of the major reasons I chose to accept this appointment,” he says.