Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Internet was the fastest growing channel for the multi-channel apparel retailer in the first quarter. Web sales rose 26.1% while total sales grew by just 16%.
The Internet was the fastest growing channel for multi-channel apparel retailer dELiA*s Inc. in the first quarter. In Q1 web sales rose 26.1% while total sales grew by just 16%.
For the first quarter, dELiA*s, No. 89 in the Internet Retailer Top 500 Guide to Retail Web Sites, recorded web sales of $26.1 million compared with e-commerce sales of $20.7 million for the same quarter the previous year. Total sales rose to $51.8 million in Q1 2006 from $44.6 million in Q1 2005.
"Our strategic position remains strong, our capabilities continue to improve and we continue to believe the new store format we’ve developed for dELiA*s will prove capable of excellent growth and solid store-level profitability,” says dELiA*s CEO Robert Bernard.
Overall the web accounted for 50% of all sales in Q1 vs. 46% in Q1 2005.