One of every five beauty purchases online is made via the Amazon marketplace, according to a new report.
Maps and driving directions are becoming musts for multi-channel retailers looking to lock in shoppers for web to store purchases. Mapsolute’s new AJAX API is the latest free offering from mapping service providers.
Online maps that tell web-to-store shoppers exactly how to get to the store are moving from a nice-to-have to a must-have feature for multi-channel retailers, and that functionality is getting easier for retailers to plug in online. The latest mapping service provider to offer a free API that streamlines development and the process of putting maps up on web sites is Mapsolute Inc, which this week launched an AJAX API that allows quick integration of advanced mapping techniques into web sites.
Mapsolute’s free online mapping API joins free applications targeting developers already available from MapQuest, Google and Yahoo.
The company also this week relaunched its website, Map24.com, with a new look and new search functionality. Map24.com is a free online mapmaking tool that provides online maps and door-to-door directions. It’s based on technology popular in Europe that provides maps and driving directions at Internet speeds “many times faster than other North American map sites,” according to the company. The relaunched web site was constructed in the same AJAX API the company is making available to Map 24 developers.
That API, according to CEO Thomas Golob, “does not require complicated software installation or additional server software, allowing users to create maps and embed them into web sites quickly and easily.” The company also has launched a developer network that provides detailed information on the new API including tutorials, documentation and source codes, as well as a discussion forum.