Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
CircuitCity.com had the largest increase in traffic to computer and consumer electronics sites in April, according to Nielsen/NetRatings.
Circuit City.com had the largest increase in traffic to computer and consumer electronics sites in April, with visits increasing 62% to 7.3 million from 4.5 million a year earlier, according to Nielsen/NetRatings.
OSTG recorded the second largest increase, with visits rising 43% to 4 million from 2.8 million; followed by eBay Electronics, up 32% to 9.9 million from 7.5 million; TigerDirect.com, up 28% to 3.2 million from 2.5 million; Radio Shack, up 18% to 2 million from 1.7 million; BestBuy.com, up 12% to 10.3 million from 9.2 million; Sony, up 11% to 3.1 million from 2.8 million; and CompUSA, up 4% to 2.6 million from 2.5 million.
Two sites experienced a drop in traffic-Sony Electronics, where visits fell 12% to 2.9 million from 3.3 million, and eBay Computers, where visits fell 4% to 5.3 million from 5.5 million.
The top site in number of visitors was BestBuy.com, followed by eBay Electronics, CircuitCity.com, eBay Computers, OSTG, TigerDirect.com, Sony, Sony Electronics, CompUSA.com, and Radio Shack.
In terms of time per visit, CDW led with 21 minutes, 12 seconds; followed by eBay Electronics, 17 minutes; eBay Computers, 15 minutes, 54 seconds; TigerDirect.com, 14 minutes, 32 seconds; ecost.com, 11 minutes, 32 seconds; Computer Associates, 11 minutes, 32 seconds; Crutchfield.com, 11 minutes, 23 seconds; BestBuy.com, 10 minutes, 4 seconds; Sony Electronics, 9 minutes, 54 seconds; and OSTG, 9 minutes, 48 seconds.
Also in April, United Online Inc. had the most online ad impressions in the retail goods and services industry, according to Nielsen’s AdRelevance Report. The leading advertisers and their number of impressions (in millions) are:
United Online Inc., 7,243.2
Netflix Inc., 7,174.1
Viacom Inc., 1,358.3
Target Corp., 1,114.0
Reunion.com L.L.C., 1,095.2
eBay Inc., 900.0
Discount Tire Co., 844.9
Wal-Mart Stores Inc., 590.5