And mobile revenue increases year over year on Black Friday, as more shoppers turn to their smartphones, a new study finds.
Online sports merchandise retailer SportsSection.com experienced a 55% year-over-year sales gain during the first quarter working with Warp 9 Inc.’s marketing consultation group.
Online sports merchandise retailer SportsSection.com experienced a 55% year-over-year sales gain during the first quarter after it began working with Warp 9 Inc.’s marketing consultation group, supported by Warp 9’s e-commerce platform and other services.
That gain was “a considerable accomplishment considering that first quarter is Sports Section’s slowest season,” said Greg Grubner, SportsSection CEO.
Warp 9 worked with Sports Section to develop and implement a comprehensive marketing strategy taking advantage of the retailer’s print catalog and web channels.
“Warp 9 has shown us how to organize and leverage our product data to maximize sales across multiple channels and helped guide our strategic and tactical marketing decisions for maximum impact-respecting our concerns and the elements that are specific to our vertical market,” Grubner said.
In addition to consulting services, Sports Section is using Warp 9’s Internet commerce system, e-mail marketing system, and virtual catalog system.