May 19, 2006, 12:00 AM

Shopzilla has largest increase in April traffic among top 10 shopping sites

Shopzilla.com had the largest increase in traffic among the top 10 online shopping sites in April, with visits increasing 68% to 17.1 million from 10.2 million a year earlier, according to market research firm Nielsen/NetRatings.

Shopzilla.com had the largest increase in traffic among the top 10 online shopping sites in April, with visits increasing 68% to 17.1 million from 10.2 million a year earlier, according to Nielsen/NetRatings.

Target experienced the second largest increase, with visits rising 37% to 17.9 million in April from 13.1 million in April 2005; followed by Wal-Mart Stores, up 25% to 16.2 million from 13 million; Amazon, up 21% to 37.9 million from 31.4 million; Shopping.com network, up 10% to 16 million from 14.6 million; Yahoo Shopping, up 10% to 11.4 million from 10.4 million, eBay, up 9% to 53.5 million from 49 million; and Dell, up 3% to 16.7 million from 16.2 million.

Two sites-both travel-related-experienced decreases in visits: Expedia.com, down 8% to 15 million from 16.3 million, and Orbitz, down 3% to 11.3 million from 11.6 million.

The top site in number of visits was eBay, followed by Amazon, Target, Shopzilla.com Network, Dell, Wal-Mart Stores, Shopping.com Network, Expedia, Yahoo Shopping and Orbitz.

Also in April, The Clorox Co. had the most online ad impressions in the consumer goods industry, according to Nielsen’s AdRelevance Report. The leading brands and their ad impressions (in millions) are:

The Clorox Co., 658.5
Limited Brands Inc., 285.0
Altria Group Inc., 194.7
Hydroderm Beverly Hills, 190.7
The New York Times Co., 160.2
The Procter & Gamble Co., 151.6
Unilever, 145.6
PepsiCo Inc., 124.3
General Mills Inc., 124.1
Rodan & Fields, 121.4

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