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MySpace.com, a social networking site with 75 million members, moves into e-commerce with video downloads of Fox TV shows, launching in a high-profile promotion with Burger King.
Social networking giant MySpace.com, a property of News Corp.’s Fox Entertainment Group, will launch into e-commerce with video downloads of its parent company’s Fox television programs. The launch will be accompanied by a promotion with Burger King Holdings Inc.
The promotion, which begins May 22, will offer MySpace’s 75 million members free video downloads of select television programs. Members will be able to download two episodes of Fox’s “24,” one episode of the Speed network’s “Pinks” and one episode of the Fuel TV network’s “FirstHand” on a special Burger King web page dubbed “Have It Your Way.”
In addition, MySpace is creating a social network around “24” where fans of the show can interact with one another, create user-generated content and download the entire first and fifth seasons of the drama for $1.99 per episode.