April 28, 2006, 12:00 AM

What’s it worth to you?

Crandall Associates’ new “2006 National Salary Guide—Direct Marketing and Telesales.”

In as fast moving a market as online retailing, it’s not always easy to know what it costs to attract and retain the best personnel. And if you’re part of that personnel, it’s not always easy to know if you’re being paid what you’re worth. To help managers understand what they should be offering to get the best staff-and employees to know if there’s a better deal elsewhere-Port Washington, N.Y.-based executive recruiters Crandall Associates Inc. has just released the “2006 National Salary Guide-Direct Marketing and Telesales,” the latest version of a survey the company has been conducting for 26 years. Here are some stats from the report. Indicative of what’s happening online, in some cases the job is too new for enough staffers to have seven years’ experience to make any numbers meaningful. Hiring managers look at the left figure, prospective employees, look at the right.

Source: Crandall Associates Inc., “2006 National Salary Guide Direct Marketing and Telesales,” www.crandallassociates.com

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