April 18, 2006, 12:00 AM

Neeps launches a niche site for a small market

Neeps’s newest e-commerce web site is MyLittleK9.com, a site devoted to products for small dogs. The rationale, says Neeps, is that owners of small dogs don’t want to search through products for larger breeds.

Demonstrating the power of the Internet to serve niche markets, Neeps Inc. has just launched a web site serving a small market – literally. Neeps’s newest e-commerce web site is MyLittleK9.com, a site devoted to products for small dogs. The rationale, says Neeps, is that owners of small dogs don’t want to search through products for larger breeds.

MyLittleK9.com is Neeps’s 14th e-commerce site. Other Neeps sites include ActiveK9.com, PetCareCentral.com, RabbitCentral.com, CritterStore.com, AnimalCages.com, QualityDogTreats.com, HealthyPetStore.com, TheKittyStore.com, MyFreeHamster.com, FerretMart.com, BuyDingo.com and NeepsWholesale.com.

Neeps says it plans to launch another 25-30 sites this year. Neeps launched its first online store-The FerretStore.com-in 1994.

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