The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Sales at Thralow, parent of Binoculars.com and Telescopes.com, reached $21.65 million for the 12 months ended March 31, the company reports. Thralow reports that its gross profit margin grew by 1.6 percentage points during the 12-month period.
Sales at Thralow Inc., parent of Binoculars.com and Telescopes.com, increased 51.8% for the 12 months ended March 31, reaching $21.65 million from $14.26 million a year ago, the company reports.
For the quarter ending March 31, sales were up 43.6% over the same quarter a year ago, reaching $4.54 million from $3.16 million.
Thralow reports that its gross profit margin grew by 1.6 percentage points during the 12-month period.
Besides Telescopes.com and Binoculars.com, Thralow operates an array of online specialty stores, including Peepers.com, which markets eyewear, and Pans.com, which sells fine cookware and accessories.
CEO Daniel Thralow attributed the sales increases to a few factors. "First is the overall growth in the Internet, with more and more people preferring the convenience of online shopping and door-to-door delivery,” he said. “The second factor is our aggressive marketing initiatives and launching of new, specialized web sites. SpottingScopes.com, for example, was launched to serve increasing demand for optics used in observing nature and in digital photography."