April 6, 2006, 12:00 AM

Delightful Deliveries uses search tool to customize pages for Mother`s Day

Delightful Deliveries Inc. plans to go live with Mercado’s search and merchandising solution in May, using it to create customized product pages for brands like Mrs. Fields and Ghirardelli Chocolate, the retailer said.

Delightful Deliveries Inc. plans to go live with Mercado’s search and merchandising solution in May, using it to create customized product pages for brands like Mrs. Fields and Ghirardelli Chocolate, the retailer said.

The DelightfulDeliveries.com site also will feature expanded best-sellers lists and a new ‘compare’ function that will allow gift givers to compare the features of different gift baskets or candy bouquets.

The online retailer will have Mercado’s site search software implemented just in time for Mother’s Day, said Eric Lituchy, CEO.

“Our new site merchandising enhancements will allow us to more effectively greet and sell to the customer entering our site seeking, for example, a gift for his or her chocolate-loving mother,” he said. “We’ll be better able to assist that customer in making a purchase decision through more refined navigation, richer and more relevant best-sellers, and easy comparison and selection of chocolate gift items.

Delightful Deliveries, , No.394 in the Internet Retailer Top 400 Guide to Retail Web Sites, features Mrs. Fields, Shari’s Berries, Ghirardelli Chocolate and more than 1,500 other gifts.

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