CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
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Antisdel believes that means that the time is right to promote the idea of selling work clothes online-and the time for the company to act on its online ambitions. “We’re still real early in the growth plan at WorkingPerson.com,” he says. “Internet sales are still a small portion of the company’s total sales, but I think we can turn this into becoming a major player in the online sales world.”
Lauri Giesen is a Libertyville, Ill.-based freelance business writer.