CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
The company plans a major overhaul focusing on navigation, product categorization and overall presentation.
Two years is a long, long time when it comes to Internet developments. And, tweaks and additions aside, that’s the amount of time that has elapsed since Headsets.com Inc. last redesigned its web site. So the company is preparing for a major overhaul later this year to bring its appearance and functionality up to speed.
“The constant small tweaks and additions, each a valid contribution in its own right, have started to reduce the overall usability and efficiency of the site,” explains Mike Faith, president and CEO. “So it’s time for us to look at some of the core issues, such as navigation and product categorization, as well as rethink the overall presentation.”
The company, No. 362 in the Internet Retailer Top 400 Guide to Retail Web Sites, says such fundamental changes give it the opportunity to move away from less accessible layout techniques and adopt an XHTML/CSS-based layout. Extensible Hypertext Markup Language, or XHTML, is a hybrid of HTML and XML. Cascading Style Sheets, or CSS, is a new HTML feature that gives site developers and users more control over the display of pages.
“We believe this attention to standards and accessibility will help us with our natural search rankings on engines such as Google,” Faith says. “Time, of course, will tell.”
Headsets.com’s Faith will speak at the Internet Retailer 2006 Conference & Exhibition in an educational session titled Lost in Cyberspace: Do E-retailers Just Ignore E-mail?.
Headsets.com rang up $9.4 million in sales in 2005, a 64.9% jump over $5.7 million in 2004. Faith predicts the first quarter this year will hit record sales.