The toy retailer appoints head of American Eagle Outfitters’ digital technology to oversee IT and digital operations as it takes its e-commerce platform in-house.
Team Express, operator of BaseballExpress.com and Softball.com, relaunched each site last week with new features including rich media displays and a rewards program, the retailer says.
Team Express Inc., operator of BaseballExpress.com and Softball.com, relaunched each site last week with new features including rich media displays and a rewards program, senior manager of e-commerce Gina Perez tells InternetRetailer.com.
The company expects the redesigned sites to drive its rate of growth in e-commerce sales even higher than the growth rate that has pushed sales to about $21 million since Team Express launched its web presence in 2000, Perez says. “With the relaunch of our sites, we’re just touching base with what we can do online,” she says.
The sites were redesigned by Fry Inc., with site search technology from Endeca Technologies Inc. and rich media display features from Scene 7 Inc. Unlike under the old design, the new sites support the automatic display of multi-pronged offers such as “buy one, get one free” and an online rewards program that, for a $9.95 annual membership fee, provides shoppers with $1 in credit for every $20 spent.
The new search feature is designed to let shoppers narrow their results by criteria such as price, product category and vendor.
In addition, Team Express is using Coremetrics web analysis technology combined with Responsys e-mail management to design customized e-mail marketing campaigns targeting segments of customers based on their past shopping interests.
Team Express also sells through a catalog and one sporting goods store in San Antonio, TX.