March 22, 2006, 12:00 AM

Eddie Bauer provides the best site optimization in February

Eddie Bauer provided visitors and shoppers with the most bytes per second in February, according to a new performance index by Gomez Inc.

Eddie Bauer provided visitors and shoppers with the most bytes per second in February, according to a new performance index by Gomez Inc.

The index of the web’s 50 largest retailers as ranked by annual e-commerce sales shows that customers using a high broadband connection, low broadband connection or dial-up on average could access about 19.67 bytes of information per second from Eddiebauer.com. Eddie Bauer was followed by Nordstrom (14.48 bytes), Netflix (10.35 bytes), Zappos (7.61 bytes), Peapod (6.76 bytes), Quixtar (6.58 bytes), Sony Style (6.14 bytes), Avon (5.32 bytes), Toys “R” Us (5.25 bytes) and Neiman Marcus (5.06 bytes).

Measuring how many bytes per second shoppers can download using multiple connections is a key indicator of web site performance and customer satisfaction. Overall shoppers could access an average of about 3.4 bytes per second on the 50 largest retail sites, according to Gomez.

 

  Top 50 Performance Index: Optimization
February 1, 2006 - February 28, 2006
 
 

 

Efficiency Rating
 
Rank Site

(bytes/
second)

1 Eddie Bauer 19.67  
2 Nordstrom 14.48  
3 Netflix 10.35  
4 Zappos 7.61  
5 Peapod 6.76  
6 Quixtar 6.58  
7 Sony Style 6.14  
8 Avon 5.32  
9 Toys R Us 5.25  
10 Neiman Marcus 5.06  
11 Drugstore.com

4.96  

12 Gateway 4.79  
13 Best Buy 4.40  
14 Sears 4.18  
15 Office Max 3.85  
16 Staples 3.71  
17 Scholastic 3.54  
18 Dell 3.51  
19 Office Depot 3.47  
  Average 3.44  
20 Cornerstone Brands 3.26  
21 Blue Nile 3.05  
22 Apple 3.04  
23 Comp USA 2.81  
24 Cabelas 2.74  
25 PC Mall 2.57  
26 Coldwater Creek 2.41  
27 Gap 2.03  
28 Wal-mart 2.02  
29 New Egg 1.90  
30 Musician`s Friend 1.84  
31 Target 1.70  
  Home Depot 1.70  
33 HP Direct 1.58  
34 JC Penney 1.57  
35 Costco 1.50  
36 Williams Sonoma 1.49  
37 Circuit City 1.04  
38 Overstock 1.03  
39 CDW 1.00  
40 Barnes and Noble 0.91  
41 QVC 0.73  
42 Kmart 0.59  
43 Tiger Direct 0.56  
44 HSN 0.53  
45 Amazon.com 0.48  
46 1800 Flowers 0.35  
47 FTD 0.14  
48 Buy.com 0.09  
49 Redcats 0.06  
50 L.L. Bean Inc. N/A  
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Quality Rating
 
Rank

Site

(seconds)
1 Peapod 4.58
2 Dell 5.62
3 Quixtar 6.10
4 Blue Nile 7.13
5 QVC 7.62
6 Office Max 7.82
7 CDW 8.07
8 Zappos 8.16
9 Drugstore.com 8.35
10 Staples 8.67
11 Coldwater Creek 8.69
12 Office Depot 9.04
13 Nordstrom 9.69
14 Sears 9.88
15 Avon 9.91
16 FTD 10.38
17 Scholastic 10.69
18 Home Depot 10.72

ABOUT TRUST ONLINE

Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.

— Wal-Mart global e-commerce chief Neil Ashe
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