The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Loyalty Lab, provider of on-demand consumer CRM services, has named Doug Bewsher, former co-leader of McKinsey & Co.’s CRM practice, as vice president, analytics, and George Shahid, as chief financial officer.
Loyalty Lab Inc., provider of on-demand consumer customer relationship management services, has named Doug Bewsher, former co-leader of McKinsey & Co.’s CRM practice, as vice president, analytics, and George Shahid, as chief financial officer.
Bewsher, with more than 15 years experience in marketing and CRM, will lead Loyalty Lab’s new consulting and analytics practice as well as work with retailers and service providers, including existing Loyalty Lab clients, in designing loyalty and CRM strategies, realigning ongoing marketing efforts and integrating new technologies into existing operations.
Bewsher spent five years with McKinsey in San Francisco, where he helped establish the West Coast CRM and marketing practice. Bewsher relocated to the U.K. in 2003 to join Vodafone PLC, the world’s largest wireless carrier, as global CRM director.
Shahid has more than 20 years experience working with companies from start-up thorough successive rounds of venture financing and to initial public offering. Shahid spent the last four years as chief operating officer and CFO of BlueRoads Corp., a software-as-a-service CRM company providing applications for managing revenue through indirect channels. Prior to BlueRoads, he was chief operating officer of Portalwave, a web services software company.
Loyalty Lab CEO Mark Goldstein is speaking at Internet Retailer Conference & Exhibition, June 5-7 in Chicago is a session entitled: Online Retailers Finally Discover Loyalty Programs