That decline is larger than the multichannel retailer’s overall 5.8% sales decline.
Automart.com, a third-party automotive research and dealer lead generation web site, is launching AutoMercado.com, a new Spanish-language site for Hispanic car buyers.
Automart.com, a third-party automotive research and dealer lead generation web site, is launching AutoMercado.com, a new site for Hispanic car buyers.
The site, which features content in Spanish, will enable Hispanic new and used car buyers to search an inventory of more than 150,000 vehicle listings, the company says. In addition to offering content on specific makes and models of cars, trucks and sport utility vehicles, AutoMercado.com also will include the local contact information for bi-lingual auto dealers, says Ericka Weaver, sales manager for AutoMercado.com. “AutoMercado.com is working with many bi-lingual dealer representatives to better assist Spanish consumers that are in search of a quality vehicle from a selection of qualified dealers.”
The Spanish-speaking population within the United States has risen to 27.8 million and is projected to grow to 40.2 million by 2025. To capitalize on the growing consumer purchasing power of U.S. Hispanics, Automart.com says it will build AutoMercado.com as an online community. “AutoMercado.com will cater to an untapped market by encompassing the Spanish language within the site and creating an informative and easy online experience,” Weaver says.