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Shoppers with low broadband connectivity could download a Top 50 site in about 13.89 seconds, according to Gomez. Among the top 50 retailers, Zappos.com provided the fastest low broadband connection at 6.14 seconds.
Low broadband is the typical high-speed Internet connection shoppers use from home to access a retailer’s web site. But the top 50 retail sites vary widely in how fast shoppers can use their low broadband-connected PC or laptop to download home and product pages, according to Gomez Inc., an Internet performance management firm.
In February shoppers with low broadband connectivity could download a Top 50 site in about 13.89 seconds, Gomez reports. Among the top 50 retailers, Zappos provided the fastest low broadband connection at 6.14 seconds and was followed by Dell (7.83 seconds), Drugstore.com (9 seconds), Amazon.com (9.34 seconds), Scholastic (9.4 seconds), Office Depot (9.79 seconds), Coldwater Creek (9.98 seconds), Peapod (10.2 seconds), JC Penney (10.62 seconds), Cabela’s (10.67 seconds) and OfficeMax (10.69 seconds).
Overall the Gomez index of Top 50 retail sites for February found that dial-up shoppers could connect to a business-to-consumer e-commerce site in about 56.61 seconds, while it took shoppers with a high broadband connection an average of 6.12 seconds to access a retail site.