JD.com and Alibaba create indexes to identify Chinese shoppers’ spending trends, which help retailers gain insight.
Kathy Savitt, a former Amazon.com executive, has joined American Eagle Outfitters Inc. as executive vice president and chief marketing officer for the American Eagle brand.
Kathy Savitt, a former Amazon.com executive, has joined American Eagle Outfitters Inc. as executive vice president and chief marketing officer for the American Eagle brand. She will be responsible for marketing and brand strategies for the American Eagle brand and AE.com.
At Amazon.com, Savitt was vice president of strategic communications, content and initiatives. In that position, she had responsibility for global brand management, external and internal strategic communications, entertainment, and original programming, worldwide public relations and offline marketing programs. She also led Amazon’s gifting and holiday customer experience programs.
“Kathy brings more than 20 years of broad marketing experience, strong brand vision, and a proven track record for inspiring and leading creative teams,” said Susan McGalla, president and chief merchandising officer, American Eagle brand. “In addition, her extensive experience with new product launches, e-commerce and global brand marketing fit perfectly with our goals for the AE brand.”
Prior to joining Amazon, Savitt was president and co-founder of MWW/Savitt, where she counseled more than 150 corporate clients, including many global Fortune 500 brands. She reports directly to McGalla.
American Eagle’s David Brumback, director of operations for American Eagle Direct, will speak at the Internet Retailer 2006 Conference in June in Chicago on the topic Growing into the Next Level E-Commerce Platform.
American Eagle is No. 112 in the Internet Retailer Top 400 Guide to Retail Web Sites.