February 13, 2006, 12:00 AM

New GiftCertificates.com microsite aimed at corporate customers

GiftCertificates.com’s new Redemption Experience for SuperCertificates enables corporations’ incentive program administrators to customize and brand the redemption process for the e-retailer’s SuperCertificates, gift certificates.

In a move to enhance its corporate incentive program offering, GiftCertificates.com has created a new microsite dubbed the Redemption Experience for SuperCertificates. The microsite enables corporations’ incentive program administrators to customize and brand the redemption process for the e-retailer’s SuperCertificates, gift certificates that can be used to obtain other certificates from the company’s more than 200 retailer partners.

The company says the new site increases speed, ease-of-use and merchant choices for employee recipients and gives corporate customers a start-to-finish branding environment that can help businesses better achieve incentive program objectives.

GiftCertificates.com also has added features to its site, including: comprehensive search, enabling searches by merchant ads, category, denomination, location or name; complete merchant information, providing description, gift card denominations, shipping options, product images and store locator; address book, saving frequently used information in a secure account; and enhanced help, offering information on all aspects of the site and its processes.

The pure-play e-retailer claims nearly 20,000 corporate customers and more than 2 million individual customers. The site is divided into three units: personal gifts, corporate incentive solutions and small business rewards. The web site receives 400,000 monthly visits by 300,000 unique visitors; its conversion rate is 6.1%, up from 5.2% in 2004, company executives report. The average customer ticket is $100. Industry estimates put GiftCertificates.com’s annual sales at $100 million.

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