While the social network isn’t doing away with its direct-sale initiative, it is focusing its attention on ads that drive consumers to retailers’ sites.
GiftCertificates.com’s new Redemption Experience for SuperCertificates enables corporations’ incentive program administrators to customize and brand the redemption process for the e-retailer’s SuperCertificates, gift certificates.
In a move to enhance its corporate incentive program offering, GiftCertificates.com has created a new microsite dubbed the Redemption Experience for SuperCertificates. The microsite enables corporations’ incentive program administrators to customize and brand the redemption process for the e-retailer’s SuperCertificates, gift certificates that can be used to obtain other certificates from the company’s more than 200 retailer partners.
The company says the new site increases speed, ease-of-use and merchant choices for employee recipients and gives corporate customers a start-to-finish branding environment that can help businesses better achieve incentive program objectives.
GiftCertificates.com also has added features to its site, including: comprehensive search, enabling searches by merchant ads, category, denomination, location or name; complete merchant information, providing description, gift card denominations, shipping options, product images and store locator; address book, saving frequently used information in a secure account; and enhanced help, offering information on all aspects of the site and its processes.
The pure-play e-retailer claims nearly 20,000 corporate customers and more than 2 million individual customers. The site is divided into three units: personal gifts, corporate incentive solutions and small business rewards. The web site receives 400,000 monthly visits by 300,000 unique visitors; its conversion rate is 6.1%, up from 5.2% in 2004, company executives report. The average customer ticket is $100. Industry estimates put GiftCertificates.com’s annual sales at $100 million.