The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
AffStat2006 reveals some interesting data about affiliate programs.
The state of affiliate marketing
Affiliate marketing-using one site to drive traffic to another site-is becoming more complex, to judge by consultant Shawn Collins’ annual survey of marketers who use affiliates. His latest report-AffStat 2006-shows an increase in the number of affiliates in the mid range-23% of this year’s respondents report 5,001-10,000 affiliates vs. 13% a year ago, yet 18% report they have too many affiliates to manage effectively. A year ago, 26% of respondents had 5,000 or more affiliates; this year, it’s 29%. A year ago, 16% of respondents had 2,001 to 5,000 affiliates; today it’s 23%. Another interesting bit of information from the survey: nearly two-thirds of in-house affiliate managers earn $40,000 to $80,000 a year. Here are a few other findings from the survey of 200 affiliate managers: