Retailers shift their ad spending from TV, radio and print ads to digital ads.
Jones Apparel Group Inc. has promoted Stacy Lastrina to executive vice president - marketing. Among her responsibilities will be e-commerce marketing.
Jones Apparel Group Inc. has promoted Stacy Lastrina to executive vice president - marketing. In her new capacity, Lastrina will be responsible for the positioning and marketing of all brands within the Jones Apparel Group portfolio. She will also be directly involved in e-commerce marketing, the company says.
Her appointment is effective immediately, Jones says. “Stacy will play an integral role in the continued evolution of our highly recognizable brand portfolio,” says Jones president and CEO Peter Boneparth.
Jones, No. 268 in the Internet Retailer Top 400 Guide to Retail Web Sites, operates several e-commerce sites, including NineWest.com, EasySpirit.com and Bandolino.com.